Marketing videos and the power of narrative

Marketing videos and the power of narrative

Imagine a sales campaign that had one simple, unambiguous message: “Buy our product!”. No attempt to engage, motivate or in any way persuade anyone as to why doing this might be a good idea; just a crude call-to-action. I don’t think it takes too...
Beginners’ Tips: Audio Recording for Video

Beginners’ Tips: Audio Recording for Video

Introduction One of the most common failures on the part of rookie video creators is capturing really poor audio, because of basic misunderstanding regarding how sound, and the equipment they’re using to capture it, actually work. While technological...
Creating Video Adverts for Social Media

Creating Video Adverts for Social Media

Whatever type of business or not for profit organisation you’re involved in, the growth in popularity of video marketing won’t have escaped your notice. In fact, the world of on-line marketing is now dominated by video adverts. What used to be the province...
Capturing great B-roll for corporate video

Capturing great B-roll for corporate video

While much corporate video production inevitably features interview material, where key players discuss unique selling points, products and services, company philosophy, eco credentials, and so on; talking heads, however well dressed up with great filming, can be...