Marketing videos and the power of narrative

Marketing videos and the power of narrative

Imagine a sales campaign that had one simple, unambiguous message: “Buy our product!”. No attempt to engage, motivate or in any way persuade anyone as to why doing this might be a good idea; just a crude call-to-action. I don’t think it takes too...
The importance of Pre-production

The importance of Pre-production

One of the most common mistakes I see in self-generated media work is a simple lack of any pre-production planning whatsoever. OK, not every 5-minute vlog posted on YouTube requires in-depth research, audience targeting, storyboarding and scripting; but in reality,...

Late Summer Startup Specials

Special discounts on photo, video and web design packages for small business startups, when booked by September 30th. Promotional photo shoot Up to 2 hours photo shoot of your premises, products, services or team; plus all necessary post processing and rendering....

You get what you pay for.

I did a small job for a local school a few days ago, videoing their GCSE Drama performances, in preparation for moderation. Essentially this was very simple and involved only a single camera and shotgun mic. Because pre-designed stage lighting was used throughout, I...
Vertical video – the ‘Marmite’ aspect ratio

Vertical video – the ‘Marmite’ aspect ratio

These days, the sight of a 16:9 video player, which is carved into three, with only the middle section showing viewable content in vertical format, is common. So common in fact, that many viewers probably don’t consciously notice it any more. The tendency for amateur...

Smooth?

While staying with my in-laws over Christmas, in between bouts of excessive eating and drinking; I had the odd and at first confusing experience, of watching a shiny new HD TV, where the motion interpolation or motion smoothing option had been switched on by default....