Making online films for YouTube and other media platforms isn’t just a pastime for teenagers with too much time on their hands. These days, marketing videos represent serious and highly effective promotional assets for businesses at all levels. YouTube itself is an extremely powerful social network, with a vibrant community expected to reach over 2,000,000,000 in the next few years, making it a highly effective, low-cost place to showcase your brands, products and services. All sorts of businesses and organisations post short promotional films on the home pages of their websites, allowing potential customers or partners to learn about them quickly. Marketing films are also frequently used to showcase individual products, services or events. The same videos can form powerful elements of social media marketing campaigns on platforms like Facebook or Twitter. Below is a simple guide to some of the different applications of promotional video, all of which Mooma Media can provide to help you market your business or not-for-profit organisation.
Company Profile Videos
Enhance your social media campaigns and website with an engaging company profile video. Explain your core aims and unique selling points, while bringing your brand’s personality to the screen. Tell your organisation’s story with footage of your services, products and team. A company profile video is a great opportunity to really sell your brand and could include all sorts of elements to engage viewers and really bring your organisation to life. The scope for this kind of production is almost endless and because of its generalistic nature, this type of marketing film has a long shelf life as a promotional asset.
Online Adverts and Product Showcases
While an online advert has a similar purpose to a traditional television commercial, it differs by not being limited to thirty or sixty seconds in length and by not requiring anywhere near the budget to produce and show. An online advert or product showcase can be produced for a surprisingly low budget, relying instead on good storytelling to engage its target audience and aid its journey towards going viral on YouTube or other social media platforms.
You don’t have to be a company or organisation to promote yourself with video. Video CVs allow you to show those personal communication skills that can never be conveyed in written form. Increasing numbers of employers are interested in the general demeanour and interpersonal communication skills of prospective employees, particularly those who may be filling customer-facing roles. Video CVs are also a great asset when applying for a job in the creative industries or to enrol in an educational course in the creative sector.
Animated Explainer Videos and Whiteboard Videos
Explain a service or product, train staff, engage students with a custom-produced explainer video. Ideal for your website, training programme or for inclusion in slide shows and email promotion, an animated explainer video is an extremely effective way to communicate complex information.
A variation of the explainer video is the ever-popular Whiteboard Video, which has taken the industry by storm in recent years, proving a corporate hit. Used by organisations all over the world for advertising, professional development and as teaching aids in schools, animated explainers and whiteboard videos are a powerful tool for businesses and organisations of all sizes.
Video Demonstrations (How to Videos)
Demonstrate products, features or services; to ensure your customer understands as clearly as possible, the potentials of purchasing your products and services or dealing with your organisation. Simplify complex issues with step by step visual demonstration. Add rich content to product pages on your website, increasing traffic and customer engagement by effectively giving them a training experience alongside product information.
Document your important events
Are you holding or appearing at an event such as a trade show, seminar or conference. Document your involvement with a professional video. Showcase your involvement to potential customers, investors or partners, establish yourself as a player in your sector. Video can also make a powerful contribution to an archive of your company or organisation’s activities, providing evidence for sponsors, trustees, and directors, or simply celebrating your organisation’s journey.
Motion Graphic Idents and Other Animated Elements
Motion graphics can bring a touch of individuality, while also placing your organisation’s stamp firmly on a video production. Elements from your corporate branding, such as colours, logos, and other images are brought to life as animated elements, edited into your film.
Corporate testimonial video:
- Up to 1-hour pre-production visit (content planning, site technical/health and safety assessment)
- Up to half-day (4 hours), single location, on-site filming
- Interviews with key stakeholders
- B roll footage of interview from 2nd camera
- B roll footage of offices/products/production environment/retail premises, etc
- Sourcing of royalty-free background music
- Tallent release forms
- Full HD (1080p) MP4 video file on USB memory stick/cloud transfer.
£499 (illustration only)
4K filming and rendering, extended shoots, reshoots, re-edits multiple locations; all available as extras.
Mooma Media offers a range of video production services to individuals, small businesses and not-for-profit organisations operating in the West Midlands region. Mooma offers competitive quotes to produce website or social media marketing videos and to film or live-stream events. To find out more about any of Mooma Media’s services, use the contact button below.