Making online films for YouTube and other media platforms isn’t just a pastime for teenagers with too much time on their hands. These days, marketing videos represent serious and highly effective promotional assets for businesses at all levels. YouTube itself is an extremely powerful social network, with a vibrant community expected to reach over 2,000,000,000 in the next few years, making it a highly effective, low cost place to showcase your brands, products and services. All sorts of businesses and organisations post short promotional films on the home pages of their websites, allowing potential customers or partners to learn about them quickly. Marketing films are also frequently used to showcase individual products, services or events. The same videos can form powerful elements of social media marketing campaigns on platforms like Facebook or Twitter. Below is a simple guide to some of the different applications of promotional video, all of which Mooma Media can provide to help you market your business or not-for-profit organisation.
Comapny Profile Videos
Enhance your social media campaigns and website with an engaging video profile. Explain your core aims and unique selling points, while bringing your brand’s personality to the screen. Tell your organisation’s story with footage of your services, products and team. The scope for this kind of production is almost endless and because of its generalistic nature, this type of marketing film has a long shelf life as a promotional asset.
You don’t have to be a company or organisation to promote yourself with video. Video CVs allow you to show those personal communication skills that can never be conveyed in written form. Increasing numbers of employers are interested in the general demeanour and interpersonal communication skills of prospective employees, particularly those who may be filling customer facing roles. Video CVs are also a great asset when applying for a job in the creative industries or to enrol on an educational course in the creative sector.
Explainer Videos (How to Videos)
Demonstrate products, features or services; to ensure your customer understands as clearly as possible, the potentials of purchasing your products and services or dealing with your organisation. Simplify complex issues with step by step visual demonstration. Add rich content to product pages on your website, increasing trafic and customer engagement by effectively giving them a training experience alongside product information.
Professionally Produced Vlogs (video blogs)
Keep your brand on your customers’ and stakeholders’ radar with regular updates on your business, your products and your team. Reinforce your business’s presence in the market place and increase sales potential. Include advice, demonstrate skills or share experiences and successes, elevating your reputation within both your customer base and business community. Most of all, ensure that your vlog shows your organisation’s commitment to professionalism and quality, by ensuring high production values throughout the process.
While an online advert has a similar purpose to a traditional television commercial, it differs by not being limited to thirty or sixty seconds in length and by not requiring anywhere near the budget to produce and show. An online advert can be produced for a suprisingly low budget, relying instead on good storytelling to engage its target audience and aid its journey towards going viral on YouTube or other social media platforms.
Are you holding or appearing at an event such as a trade show, seminar or conference. Document your involvement with a professional video. Showcase your involvement to potential customers, investors or partners, establish yourself as a player in your sector. Video can also make a powerful contribution to a historical archive of your company or organisation’s activities.
Do you have an idea, methodology or process that you want to share within a particular community? Is there a key discussion that will contribute to the development of a particular team or project within your organisation. Why not avoid the logistical issues of gathering gathering audience in a single venue at a particular time, by commissioning a video, which can be shared in a host of ways and viewed by your target audience any number of times?
If you want to have your webinar available live on the internet as well as available as an archive, why not add live streaming?
One of the highest impact forms of promotional video is the customer testimonial or review, where satisfied customers, who have tried and tested your brand, voice their experiences. When making purchasing decisions, ever more savvy consumers desire the reassurance of a product’s suitability, quality and value that reviews provide.
Motion Graphic Idents and Other Animated Elements
Motion graphics can bring a touch of individuality, while also placing your organisation’s stamp firmly on a video production. Elements from your corporate branding, such as colours, logos, and other images are brought to life as animated elements, editied into your film.
To discuss your corporate video needs with Mooma Media, visit the contact page.